Self-awareness, self-trust, self-assurance
"I just want to come across more confidently." That's almost always how this topic arrives with me — as a wish for a better outward impression. And almost always, the first conversation shows it was never about how you come across. It's about someone running alongside you internally, checking every sentence before you say it and grading it afterward.
Three steps, not three words
Self-awareness, self-trust and self-assurance mostly get used as if they were the same word. I treat them as three steps that build on each other.
Self-awareness is the bottom one: being aware of yourself. English is refreshingly literal about it. The more you know about yourself — strengths, weaknesses, quirks — the more self-aware you are, completely independent of how loud you are in a meeting.
Self-trust is the second. Trust comes from experience: you tried something, it held up, so you rely on it the next time.
Self-assurance is the third. Once trust has been confirmed often enough, it turns into a calm that even a bad day can't knock over.
If you don't know yourself, you can't trust yourself either. That's why the work always starts at the bottom, even when the complaint starts at the top.
The conceited trap
The usual advice is: fake it till you make it. As a hypnotherapist, I'm the last person to have anything against imagination — but here, it works against you.
Conceited literally means having conceived — imagined — an idea of yourself, rather than actually knowing it. Perform a confidence you don't feel, and to other people you don't read as composed. You read as arrogant. And arrogance repels. The performance that was meant to earn respect brings rejection instead — which confirms the exact sentence that made you start performing in the first place.
"Fake it till you make it" can't work for self-confidence at all. It contradicts the word itself: a facade is the opposite of being aware of yourself.
Where the insecurity was learned
Almost always, it's older than the trigger. Criticism from outside only really lands where a sentence is already sitting inside you for it to attach to. "I'm not enough," for example. That sentence rarely comes from you. It comes from a time when you couldn't check whether it was true.
That's why, with insecurity that sits deep, I work with the inner child: the part of you that learned back then that staying small was safer. Not to assign blame. But because a pattern you look at calmly, just once, loses its sense of being simply obvious.
When that shifts, what grew out of it often shifts too: inferiority complexes, shyness, the perfectionism that tries to head off every mistake in advance, or the stage fright before the next presentation.
What it costs to become more self-confident
I don't want to sugarcoat this. Once you stand up for yourself, you can't hide behind the old role anymore. There's no scapegoat left and no comfortable excuse, and some people around you have gotten used to the more reserved version of you.
In return, you get back something worth more than being liked: self-respect. And the energy that used to go into weighing every single sentence before you said it.

